Category Archives: Diamonds – Rings

Comparing Certified Diamonds

The true test to evaluate a diamond is to visually compare it next to other diamonds. At the end of the day all the numbers, certificates and photos in the world mean nothing if you do not like the look … Continue reading

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Buying Diamonds & Engagement Rings

Diamonds are big business across the globe and Australia in particular has a huge diamonds industry operated by dependable traders who are part of the Diamond Dealers Club of Australia. Not everyone who deals in diamonds is a member of … Continue reading

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The Lure of the Diamond Engagement Ring

” According to a recent DeBeers study, four out of five brides receive diamond engagement rings. National Jeweler’s 2003 survey found that more than 40 percent of customers planned on buying a diamond one carat or larger. And the 2002 … Continue reading

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Real Jewellers Versus Retail Jewellery Chain Stores & Buying Groups

Crackdown on Jewel IndustryReporter: Sophie HullBroadcast Date: February 21, 2008 How can a shop sell an item for $600 one day and only $200 the next? Offers in store catalogues often are false, which has resulted in an retail industry … Continue reading

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Paris Hilton: Watchful Eye

“It is better to be envied than to be pitied.” –Herodotus While it’s not unusual to see Paris Hilton out working the party circuit, rarely do we see her so dolled up. The occasion? She is promoting her new movie … Continue reading

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Engagement Couple of the Week: Isla Fisher & Baron "Borat" Cohen

Isla Fisher, the future Mrs Cohen. The Diamond Guru believes the Fisher/Cohen Engagement Ring sports an Emerald Cut Diamond similar to the centre stone in the above picture. Shoulder stone diamonds are tapered barion step cuts commonly referred to as … Continue reading

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What is White Gold, Rhodium & Platinum?

What is white gold?White gold is an alloy that comprises of Fine Gold with other precious and base metals. As Fine Gold is a yellow metal, other alloys must be added to ‘bleach’ the metal to a relatively white or … Continue reading

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